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My role

Design lead

Timeline

Q2 2023 - Q4 2023

Collaboration

2 UX researchers

1 Project manager

Development team

Skills

Product design

Stakeholder management

Interactive prototyping

User research & testing

Overview

In 2022, a staggering 200 billion Naira ($130m) in unclaimed dividends was announced by the Nigerian Stock Exhange —a pervasive issue in Nigeria’s financial ecosystem. Africa Prudential Plc saw an opportunity to bridge this gap with Invearn, a mobile app designed to streamline dividend collection and empower shareholders with real-time control over their investments.

I led the product strategy and development of this solution, aiming to unlock billions in unclaimed value while redefining Africa Prudential Plc’s role in the market.

Problem

In Q3 2022, the Nigerian Stock Exchange (NSE) reported 200 billion Naira in unclaimed dividends, with Africa Prudential’s share alone amounting to 47 billion Naira—65% of its shareholders’ entitlements. This crisis stemmed from outdated or missing shareholder data: undocumented address changes, unlinked bank accounts, and unknown CSCS numbers. The e-Dividend Mandate Management System (eDMMS), intended to update records with details like BVN, Tax Identification Number (TIN), bank accounts, and investment holdings, saw low adoption. Many shareholders didn’t know how to use it, while others avoided the manual process—picking up forms, filling them out, and traveling long distances to registrar offices or banks, often facing long queues. For dividends worth small amounts, the hassle outweighed the reward, leaving funds unclaimed.

Recognizing this gap, we asked the question, “how might we digitize shareholder services to reduce unclaimed dividends while improving operational efficiency and trust?”

Solution

We developed Invearn, a mobile app that puts addressed pain points for shareholders and the registrar business by streamlining the eDMMS form into a three-step easy-to-fill process, which served to update shareholders information on both the registrar database and the NSE’s eDMMS system. This in turn made them eligible for dividend claims thereby reducing the unclaimed dividend backlog bottleneck.

Research & Insights

As the product lead, I identified these pain points by conducting extensive research: surveys with shareholders, workshops with internal stakeholders to uncover operational bottlenecks, and interviews with NSE stockbrokers. With my team—2 UX designers, 1 UX researcher, 2 PMs, and developers—we synthesized overwhelming feedback into key insights:

Design Process & Methodology

I kicked off the process with facilitating workshops and strategy sessions for the team to brainstorm on how best to tackle the challenges, using the Crazy 8’s method with internal stakeholders to map out quick wins and feasible paths. After narrowing down all the suggestions, we selected the best solution— I created low fidelity wireframes and prototyped the winning concept. My UX team refined these prototypes, which we tested with 50 shareholders (internal staff and select external users) alongside registrar staff.

Impact

In the first 6 months post-launch, Invearn delivered transformative results:

Reflection

Reflecting on this journey, I learned the power of proactive outreach—our sensitization efforts turned forgotten investments into reclaimed value. This project not only reduced AP’s unclaimed dividend burden but also positioned it as a digital-first leader in Nigeria’s registrar space.